{"id":8885,"date":"2014-08-07T09:00:40","date_gmt":"2014-08-07T14:00:40","guid":{"rendered":"https:\/\/www.insta-pro.com\/2014\/08\/07\/devancer-les-attentes-mettre-le-client-au-premier-plan\/"},"modified":"2026-01-07T13:22:07","modified_gmt":"2026-01-07T19:22:07","slug":"devancer-les-attentes-mettre-le-client-au-premier-plan","status":"publish","type":"post","link":"https:\/\/instapro.spinuhost.com\/fr\/blog\/strategie-commerciale-et-financement\/devancer-les-attentes-mettre-le-client-au-premier-plan\/","title":{"rendered":"Devancer les attentes\u00a0: mettre le client au premier plan"},"content":{"rendered":"<p>Un r\u00e9cent d\u00e9placement pour rendre visite \u00e0 des prospects m\u2019a rappel\u00e9 l\u2019importance des relations avec les clients dans le commerce.\u00a0 Sans clients, pas d\u2019affaires, alors en tant que partenaire de cette entreprise, nous devons non seulement satisfaire le client au d\u00e9part, mais aussi continuer \u00e0 r\u00e9pondre \u00e0 ses attentes, et m\u00eame \u00e0 les devancer.<\/p>\n<p>Quand je commence \u00e0 r\u00e9aliser des travaux de conception pour une entreprise, il arrive que j\u2019aie besoin d\u2019un coup de main, ou de consulter une personne qui a d\u00e9j\u00e0 eu l\u2019occasion de travailler pour eux, pour b\u00e9n\u00e9ficier d\u2019un aper\u00e7u de la fa\u00e7on dont les affaires fonctionnent.\u00a0 Il peut simplement s\u2019agir de savoir quelle porte est la porte d\u2019entr\u00e9e, ou il peut \u00eatre question de quelque chose de plus formel, comme la mani\u00e8re de pr\u00e9senter sa carte de visite avec les deux mains en s\u2019inclinant lorsque vous saluez votre interlocuteur (si vous \u00eates au Japon\u00a0!).<\/p>\n<p>En tant qu\u2019ing\u00e9nieur, mon travail est tr\u00e8s diff\u00e9rent de celui de l\u2019\u00e9quipe commerciale, et lorsqu\u2019il est question de comprendre et g\u00e9rer les relations avec nos clients, l\u2019\u00e9quipe commerciale est g\u00e9n\u00e9ralement celle qui entre en jeu.\u00a0 M\u00eame si les m\u00e9thodes de vente et d\u2019ing\u00e9nierie peuvent \u00e9norm\u00e9ment diff\u00e9rer, les objectifs sont les m\u00eames\u00a0: apporter aux clients des solutions en vue de leur donner les meilleures chances de r\u00e9ussite.<\/p>\n<p>Lors d\u2019un r\u00e9cent d\u00e9placement professionnel en compagnie de l\u2019un de nos directeurs commerciaux, j\u2019ai eu la chance de rendre visite \u00e0 des clients et de discuter avec eux de nouvelles opportunit\u00e9s commerciales.\u00a0 En tant qu\u2019ing\u00e9nieur, il est indispensable de pouvoir voir soi-m\u00eame les usines pour parler des possibilit\u00e9s d\u2019am\u00e9nagement en personne.\u00a0 Les photos et <a title=\"plans CAO\" href=\"http:\/\/en.wikipedia.org\/wiki\/Computer-aided_design\">plans CAO<\/a> ne disent pas tout, alors chaque fois que c\u2019est possible, les visites sur place sont particuli\u00e8rement utiles.<\/p>\n<p>Pendant une visite sur site, notre but est de faire plus ample connaissance avec le client, comprendre les objectifs de l\u2019exploitation et lui proposer des solutions. Lors de notre visite, nous avons pu \u00e9changer des id\u00e9es dans l\u2019usine et autour d\u2019un repas. Ces interactions permettent de s\u2019affranchir de certaines \u00ab\u00a0formalit\u00e9s\u00a0\u00bb d\u2019affaires et de cr\u00e9er une atmosph\u00e8re dans laquelle les id\u00e9es viennent naturellement. Cela nous permet de nous rapprocher des clients sur un plan plus personnel, ce qui nous aide \u00e0 mettre en place de meilleures solutions pour eux.<\/p>\n<p>Ce voyage m\u2019a permis d\u2019\u00e9largir ma vision, concernant aussi bien l\u2019ensemble du processus commercial que le point de vue du client. Les clients<a title=\"Page d\u2019accueil Insta-Pro\" href=\"https:\/\/www.insta-pro.com\/\"> Insta-Pro<\/a>\u00a0travaillent avec une entreprise qui les rencontre en personne pour discuter des diff\u00e9rentes solutions possibles.\u00a0 Ceci refl\u00e8te le d\u00e9vouement, la bienveillance et la r\u00e9elle implication dans leur r\u00e9ussite. C\u2019est le genre d\u2019entreprise avec laquelle je souhaiterais travailler, et ce devrait \u00eatre \u00e9galement le cas pour vous\u00a0!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un r\u00e9cent d\u00e9placement pour rendre visite \u00e0 des prospects m\u2019a rappel\u00e9 l\u2019importance des relations avec les clients dans le commerce.\u00a0 Sans clients, pas d\u2019affaires, alors en tant que partenaire de cette entreprise, nous devons non seulement satisfaire le client au d\u00e9part, mais aussi continuer \u00e0 r\u00e9pondre \u00e0 ses attentes, et m\u00eame \u00e0 les devancer. Quand [&hellip;]<\/p>\n","protected":false},"author":68,"featured_media":11021,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8203],"tags":[660,595],"class_list":["post-8885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategie-commerciale-et-financement","tag-sales-process-fr","tag-assistance-a-la-clientele"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Devancer les attentes\u00a0: mettre le client au premier plan<\/title>\n<meta name=\"description\" content=\"Un r\u00e9cent d\u00e9placement pour rendre visite \u00e0 des prospects m\u2019a rappel\u00e9 l\u2019importance des relations avec les clients dans le commerce. Sans clients, pas d\u2019affaires, alors en tant que partenaire de cette entreprise, nous devons non seulement satisfaire le client au d\u00e9part, mais aussi continuer \u00e0 r\u00e9pondre \u00e0 ses attentes, et m\u00eame \u00e0 les devancer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/instapro.spinuhost.com\/fr\/blog\/strategie-commerciale-et-financement\/devancer-les-attentes-mettre-le-client-au-premier-plan\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Devancer les attentes\u00a0: mettre le client au premier plan\" \/>\n<meta property=\"og:description\" content=\"Un r\u00e9cent d\u00e9placement pour rendre visite \u00e0 des prospects m\u2019a rappel\u00e9 l\u2019importance des relations avec les clients dans le commerce. 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