{"id":8204,"date":"2016-08-18T03:43:40","date_gmt":"2016-08-18T08:43:40","guid":{"rendered":"https:\/\/www.insta-pro.com\/fr\/?p=8204"},"modified":"2016-08-04T03:43:40","modified_gmt":"2016-08-04T08:43:40","slug":"eviter-le-statu-quo-une-bonne-chose","status":"publish","type":"post","link":"https:\/\/instapro.spinuhost.com\/fr\/blog\/strategie-commerciale-et-financement\/eviter-le-statu-quo-une-bonne-chose\/","title":{"rendered":"\u00c9viter le statu quo : une bonne chose"},"content":{"rendered":"

Nous avons tous d\u00e9j\u00e0 entendu le vieil adage : \u00ab Si ce n\u2019est pas cass\u00e9, ne le r\u00e9pare pas \u00bb.  Dans certains cas, cela peut s\u2019av\u00e9rer b\u00e9n\u00e9fique ; toutefois, vous ne devriez pas laisser cette id\u00e9e entraver une am\u00e9lioration permanente et une remise en question constante de vous et de votre entreprise.  Il est bon de constamment r\u00e9\u00e9valuer vos proc\u00e9d\u00e9s et de continuer \u00e0 vous am\u00e9liorer.  Si vous ne le faites pas, vous prenez le risque de stagner, et t\u00f4t ou tard vos concurrents vous passeront devant.<\/p>\n

Dans les pr\u00e9c\u00e9dents blogs, j\u2019ai \u00e9crit \u00e0 propos du fait de rester fid\u00e8le \u00e0 votre strat\u00e9gie<\/a> et vos comp\u00e9tences sp\u00e9cifiques.  Changer<\/a> de strat\u00e9gie d\u2019une ann\u00e9e sur l\u2019autre s\u2019av\u00e8re risqu\u00e9 pour une entreprise.  Ce n\u2019est pas ce que je veux dire en parlant d\u2019\u00e9viter le statu quo.  Ce que je veux dire, c\u2019est : tout en restant dans votre domaine de comp\u00e9tences, ne soyez jamais satisfait. Il y a toujours de la marge pour progresser.<\/p>\n

Chez Insta-Pro il est important que nous restions fid\u00e8les \u00e0 notre strat\u00e9gie, qui consiste \u00e0 proposer des solutions optimis\u00e9es pour l\u2019extrusion<\/em><\/strong> \u00e0 nos clients.  En m\u00eame temps, je veux voir notre \u00e9quipe R&D continuer \u00e0 am\u00e9liorer nos solutions de transformation, notre \u00e9quipe d\u2019ing\u00e9nieurs am\u00e9liorer nos solutions d\u2019\u00e9quipement, notre \u00e9quipe de marketing proposer des supports de communication toujours meilleurs et accrocher des clients potentiels s\u00e9rieux, et notre \u00e9quipe commerciale utiliser toujours mieux notre logiciel de CRM (Customer Relationship Management – gestion de la relation client) afin d\u2019intervenir aupr\u00e8s de nos prospects et clients en temps voulu, lorsqu\u2019il faut les aider \u00e0 avancer dans leur projet ou leur activit\u00e9.<\/p>\n

Ce sont juste de petits exemples de la fa\u00e7on dont Insta-Pro \u00e9volue en permanence de l\u2019int\u00e9rieur, mais qu\u2019en est-il pour vous ?<\/p>\n

    \n
  1. Est-ce que vous optimisez la qualit\u00e9 ?<\/li>\n
  2. Pouvez-vous \u00eatre meilleur dans les t\u00e2ches d\u2019\u00e9valuation et de suivi de la qualit\u00e9 ?<\/li>\n
  3. Est-ce que vous maximisez les performances de vos \u00e9quipements en effectuant un entretien appropri\u00e9 ?<\/li>\n
  4. Serait-il possible d\u2019\u00eatre plus proche de vos clients et de toucher davantage de prospects en d\u00e9veloppant un meilleur site internet ?<\/li>\n
  5. Votre \u00e9quipe commerciale peut-elle d\u00e9nicher plus efficacement des prospects \u00e0 l\u2019aide de nouvelles techniques cr\u00e9atives, comme une action de formation gratuite de vos clients men\u00e9e par vos commerciaux ?<\/li>\n
  6. Y a-t-il des march\u00e9s sur lesquels vous n\u2019\u00eates pas qui permettraient de mieux diversifier vos sources de revenus ?<\/li>\n
  7. Tirez-vous le meilleur profit avec le prix de votre produit, en d\u00e9finissant correctement la valeur comprise dans celui-ci ?<\/li>\n<\/ol>\n

    Je pourrais continuer, mais vous avez compris ce que je veux dire.  Toutes nos activit\u00e9s, chaque service, et chaque individu dans notre entreprise peut s\u2019am\u00e9liorer en permanence, ann\u00e9e apr\u00e8s ann\u00e9e.<\/p>\n

    Lorsque vous essayez de vous remettre en question, vous et votre entreprise, ne croyez pas que vous \u00eates seul dans cet effort.  Demandez de l\u2019aide. Faites appel \u00e0 votre conseil d\u2019administration, et si vous n\u2019en avez pas, mettez en place un comit\u00e9 consultatif, afin d\u2019apporter une vision ext\u00e9rieure.  Comparez les notes et les approches avec d\u2019autres entreprises similaires.  D\u00e9veloppez vos relations avec des confr\u00e8res dans votre branche d\u2019activit\u00e9 pour savoir ce qui fonctionne pour eux.  Et enfin, cherchez du c\u00f4t\u00e9 de vos fournisseurs partenaires pour obtenir de nouvelles id\u00e9es pour votre entreprise, et remettez vos proc\u00e9d\u00e9s en question pour chercher continuellement \u00e0 \u00eatre le meilleur.  Ne vous reposez jamais sur vos lauriers, \u00e9vitez \u00e0 tout prix le statu quo.  C\u2019est une bonne chose.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Nous avons tous d\u00e9j\u00e0 entendu le vieil adage : \u00ab Si ce n\u2019est pas cass\u00e9, ne le r\u00e9pare pas \u00bb.  Dans certains cas, cela peut s\u2019av\u00e9rer b\u00e9n\u00e9fique ; toutefois, vous ne devriez pas laisser cette id\u00e9e entraver une am\u00e9lioration permanente et une remise en question constante de vous et de votre entreprise.  Il est bon de constamment r\u00e9\u00e9valuer vos […]<\/p>\n","protected":false},"author":5,"featured_media":10886,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8203],"tags":[591],"class_list":["post-8204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategie-commerciale-et-financement","tag-strategie-commerciale-fr-3"],"acf":[],"yoast_head":"\n\u00c9viter le statu quo\u00a0: une bonne chose<\/title>\n<meta name=\"description\" content=\"Vous ne devriez pas laisser quoi 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