{"id":6742,"date":"2012-08-21T06:40:01","date_gmt":"2012-08-21T11:40:01","guid":{"rendered":"https:\/\/www.insta-pro.com\/fr\/2012\/08\/21\/the-value-of-a-clear-game-plan\/"},"modified":"2017-11-14T12:43:14","modified_gmt":"2017-11-14T18:43:14","slug":"the-value-of-a-clear-game-plan","status":"publish","type":"post","link":"https:\/\/instapro.spinuhost.com\/fr\/blog\/strategie-commerciale-et-financement\/the-value-of-a-clear-game-plan\/","title":{"rendered":"L\u2019importance d\u2019une strat\u00e9gie de jeu bien d\u00e9finie"},"content":{"rendered":"

Les \u00e9quipes sportives ne se pr\u00e9cipitent pas sans r\u00e9fl\u00e9chir sur le terrain. Elles ont une strat\u00e9gie suivant laquelle elles se sont entra\u00een\u00e9es pour se mettre autant que possible en position de GAGNER<\/strong>. Dans la gestion de vos affaires, il est important d\u2019avoir une strat\u00e9gie de jeu bien d\u00e9finie, que tous vos \u00ab joueurs \u00bb ont \u00e9tudi\u00e9e et suivant laquelle ils se sont entra\u00een\u00e9s. J\u2019aime bien les documents simples d\u2019une seule page que notre personnel puisse suivre, et auxquels toute notre \u00e9quipe puisse avoir acc\u00e8s, \u00e9tablis suivant le processus de planification strat\u00e9gique. Cette \u00ab strat\u00e9gie de jeu \u00bb en une page se nomme \u00ab Jouer – Gagner – Rester en t\u00eate<\/em><\/strong> \u00bb.<\/p>\n

Le premier point est \u00ab O\u00d9 NOUS ALLONS JOUER<\/strong> \u00bb.<\/em><\/p>\n

C\u2019est l\u2019\u00e9l\u00e9ment le plus crucial dans l\u2019analogie avec la strat\u00e9gie de jeu. Vous, en tant que chef d\u2019entreprise, devez apporter une vision claire sur deux choses : quels sont les march\u00e9s o\u00f9 vous allez entrer en comp\u00e9tition, et qui sont vos clients. C\u2019est l\u00e0 que les d\u00e9cisions difficiles, dont j\u2019ai parl\u00e9 dans mon pr\u00e9c\u00e9dent blogue sur la strat\u00e9gie<\/a>, sont adopt\u00e9es. Qui\/ce que vous allez suivre et qui\/ce qui n\u2019est pas coh\u00e9rent avec votre strat\u00e9gie. Nous avons r\u00e9cemment discut\u00e9 avec un nouveau prospect qui \u00e9tait int\u00e9ress\u00e9 par le march\u00e9 de l\u2019alimentation animale \u00e0 base de soja, le march\u00e9 des prot\u00e9ines de soja textur\u00e9es pour l\u2019alimentation humaine, le march\u00e9 des m\u00e9langes ma\u00efs-soja, et encore d\u2019autres. Ce sont non seulement des march\u00e9s de produits diff\u00e9rents, mais aussi des client\u00e8les diff\u00e9rentes.<\/p>\n

C\u2019\u00e9tait courir droit vers les probl\u00e8mes. Nous avons encourag\u00e9 le prospect \u00e0 privil\u00e9gier et se concentrer sur des produits sp\u00e9cifiques, et \u00e0 identifier clairement la client\u00e8le cible avec laquelle son entreprise aura le plus de chances de r\u00e9ussite. Par la suite, le client peut \u00e9largir ses activit\u00e9s vers d\u2019autres march\u00e9s, une fois qu\u2019il a r\u00e9ussi.<\/p>\n

Le deuxi\u00e8me point est \u00ab COMMENT ALLONS NOUS GAGNER<\/strong><\/em> \u00bb.<\/p>\n

C\u2019est l\u00e0 que vous d\u00e9finissez les 3 \u00e0 5 secteurs de pr\u00e9dilection dans lesquels vous allez surpasser vos concurrents, et finalement GAGNER<\/strong> votre client\u00e8le. Vous vous rendrez peut-\u00eatre compte que vous \u00eates en t\u00eate pour le service\/l\u2019assistance \u00e0 vos clients, ou pour la qualit\u00e9 de vos aliments. Toute l\u2019organisation se concentre alors sur ces voies pr\u00e9cises pour \u00eatre GAGNANT<\/strong> sur le march\u00e9. Les ventes, le marketing, la production, l\u2019approvisionnement : tout doit aller dans la m\u00eame direction.<\/p>\n

Le troisi\u00e8me point est \u00ab COMMENT ALLONS NOUS RESTER EN T\u00caTE<\/strong> \u00bb.<\/em><\/p>\n

Qu\u2019allez-vous faire pour \u00e9viter d\u2019\u00eatre copi\u00e9 par un nouveau concurrent ? Qu\u2019en est-il de vos autres concurrents, et que se passera-t-il s\u2019ils commencent \u00e0 suivre la m\u00eame d\u00e9marche que vous ? Vous devez r\u00e9fl\u00e9chir \u00e0 ceci pour que votre plan d\u2019affaires fonctionne d\u00e8s maintenant, mais aussi sur le long terme. Quelles d\u00e9cisions pouvez-vous prendre chaque jour pour ajuster votre \u00ab tactique de jeu \u00bb, afin de rester devant vos concurrents ?<\/p>\n

Nous voulons que nos clients GAGNENT<\/strong>, et nous ferons tout ce qui est en notre pouvoir pour les aider. Il est toutefois essentiel que chacun de nos clients \u00e9value sa strat\u00e9gie de jeu pour d\u00e9finir clairement o\u00f9 JOUER<\/strong>, comment GAGNER<\/strong>, et comment faire en sorte que la strat\u00e9gie de jeu RESTE<\/strong> gagnante.<\/p>\n","protected":false},"excerpt":{"rendered":"

Les \u00e9quipes sportives ne se pr\u00e9cipitent pas sans r\u00e9fl\u00e9chir sur le terrain. Elles ont une strat\u00e9gie suivant laquelle elles se sont entra\u00een\u00e9es pour se mettre autant que possible en position de GAGNER. Dans la gestion de vos affaires, il est important d\u2019avoir une strat\u00e9gie de jeu bien d\u00e9finie, que tous vos \u00ab joueurs \u00bb ont \u00e9tudi\u00e9e et […]<\/p>\n","protected":false},"author":5,"featured_media":11287,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8203],"tags":[1011,574,595,591],"class_list":["post-6742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategie-commerciale-et-financement","tag-conseils-pour-lextrusion-fr","tag-creation-dune-usine-rentable","tag-assistance-a-la-clientele","tag-strategie-commerciale-fr-3"],"acf":[],"yoast_head":"\nInsta-Pro ExPress | The Value of a Clear Game Plan<\/title>\n<meta name=\"description\" content=\"As with a sports team, your business needs a clear game plan in order to win. 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