{"id":6514,"date":"2013-06-25T09:00:52","date_gmt":"2013-06-25T14:00:52","guid":{"rendered":"https:\/\/www.insta-pro.com\/fr\/2013\/06\/25\/the-specialty-niches-that-are-becoming-main-stream\/"},"modified":"2018-05-15T11:19:56","modified_gmt":"2018-05-15T16:19:56","slug":"the-specialty-niches-that-are-becoming-main-stream","status":"publish","type":"post","link":"https:\/\/instapro.spinuhost.com\/fr\/blog\/nutrition-et-technologies\/the-specialty-niches-that-are-becoming-main-stream\/","title":{"rendered":"Ces produits de niche qui se d\u00e9mocratisent"},"content":{"rendered":"

On remarque de nombreuses cat\u00e9gories de produits sains de niche dans le commerce : \u00ab bio<\/a> \u00bb, \u00ab naturel<\/a> \u00bb, \u00ab sans OGM<\/a> \u00bb, \u00ab issu d\u2019\u00e9levages d\u2019animaux en libert\u00e9<\/a> \u00bb et \u00ab sans antibiotiques<\/a> \u00bb.<\/p>\n

J\u2019avais parl\u00e9 du d\u00e9bat au sujet des produits sans OGM, qui prend toujours plus d\u2019ampleur<\/a>.  De nouvelles informations sur ce th\u00e8me ont \u00e9t\u00e9 apport\u00e9es par Whole Foods, une cha\u00eene de supermarch\u00e9s am\u00e9ricaine ax\u00e9e sur une nourriture saine.   L\u2019extrait ci-dessous provient du site de Whole Foods<\/a> ; il concerne la pr\u00e9sentation de l\u2019entreprise.<\/p>\n

\u00ab \u2026 nous recherchons les meilleurs produits alimentaires naturels et biologiques disponibles, veillons \u00e0 appliquer les normes de qualit\u00e9 les plus s\u00e9v\u00e8res du secteur, et sommes profond\u00e9ment engag\u00e9s envers l\u2019agriculture durable. \u201d<\/i><\/i><\/p>\n

La soci\u00e9t\u00e9 Whole Foods s\u2019est r\u00e9cemment engag\u00e9e \u00e0 indiquer sur l\u2019emballage les informations relatives aux OGM<\/a> dans les produits d\u2019ici 2018.  Il y a \u00e9galement une section de leur site intitul\u00e9e \u00ab Le bien-\u00eatre des animaux et notre viande<\/a> \u00bb.  Il est question d\u2019une grande entreprise qui int\u00e8gre les aliments sains, le bien-\u00eatre des animaux et les produits de qualit\u00e9 dans son offre.<\/p>\n

Deux campagnes publicitaires r\u00e9centes avec spots t\u00e9l\u00e9vis\u00e9s des restaurants Chipotle et Panera Bread vont ind\u00e9niablement favoriser l\u2019int\u00e9gration de ces niches aux produits courants.  Ces restaurants sont tr\u00e8s r\u00e9pandus, tout comme les magasins Whole Foods.<\/p>\n

Les restaurants Panera Bread ont r\u00e9cemment lanc\u00e9 une campagne ayant pour th\u00e8me \u00ab Vivre de fa\u00e7on responsable, se faire plaisir en mangeant \u00bb (\u00ab Live Responsibly, Eat Deliciously \u00bb).  Vous pouvez voir la vid\u00e9o sur leur site internet en suivant ce lien : http:\/\/www.panerabread.com\/liveconsciouslyeatdeliciously<\/a> (la vid\u00e9o se trouve aussi sur YouTube).  Celle-ci traite des \u00ab poulets sans antibiotiques \u00bb pour illustrer la fa\u00e7on dont ils proc\u00e8dent pour aboutir \u00e0 des viandes et l\u00e9gumes plus sains.  La campagne va cependant bien au-del\u00e0 de cet exemple et lance un r\u00e9el mouvement vers une alimentation plus saine, en partant de produits dits \u00ab de niche \u00bb.<\/p>\n

 <\/p>\n

Les restaurants Chipotle ont mis en place l\u2019ann\u00e9e derni\u00e8re une campagne nomm\u00e9e \u00ab Back To The Start \u00bb (\u00ab Revenons aux origines \u00bb).  Vous pouvez regarder cette vid\u00e9o sur leur site web \u00e0 l\u2019adresse http:\/\/www.chipotle.com\/en-us\/fwi\/videos\/videos.aspx?v=1<\/a>.  Cette vid\u00e9o se trouve dans une partie de leur site intitul\u00e9e \u00ab Food With Integrity<\/a> \u00bb (\u00ab De l\u2019int\u00e9grit\u00e9 dans l\u2019alimentation \u00bb).   Voici ci-dessous un texte issu de leur site internet, dans lequel ils parlent des cochons qu\u2019ils utilisent pour produire le porc que l\u2019on trouve dans leurs restaurants.<\/p>\n

\u00ab Certains \u00e9leveurs \u00e9l\u00e8vent leurs cochons \u00e0 l\u2019ext\u00e9rieur ou dans des porcheries avec \u00e9paisse liti\u00e8re, ne leur donnent jamais d\u2019antibiotiques, et les nourrissent avec un r\u00e9gime v\u00e9g\u00e9tarien. C\u2019est ainsi que les animaux \u00e9taient \u00e9lev\u00e9s 50 ans auparavant, avant que les grands \u00e9levages industriels ne changent l\u2019industrie. Nous sommes persuad\u00e9s que les cochons \u00e9lev\u00e9s ainsi ont une vie plus heureuse et saine, et produisent ainsi la meilleure viande de porc que nous ayons pu go\u00fbter. \u00bb<\/i><\/p>\n

\"chipotle\"<\/a><\/p>\n

Avec des entreprises pesant plusieurs milliards de dollars telles que Whole Foods, Panera et Chipotle qui sont en train d\u2019imposer une fa\u00e7on plus saine et plus qualitative de manger, ces produits de niches sont sur le point de devenir des produits de grande consommation.  Ceux qui ciblent ces segments de march\u00e9 en exploitant nos proc\u00e9d\u00e9s naturels et sans produits chimiques, qui aboutissent \u00e0 des produits de meilleur go\u00fbt et de meilleure qualit\u00e9, en constatent probablement d\u00e9j\u00e0 les avantages.  Pour ceux d\u2019entre vous qui ne visent pas ces niches, je vous invite \u00e0 vous y int\u00e9resser de tr\u00e8s pr\u00e8s d\u00e8s maintenant, car le cheminement vers la grande consommation risque de s\u2019av\u00e9rer particuli\u00e8rement profitable.<\/p>\n","protected":false},"excerpt":{"rendered":"

On remarque de nombreuses cat\u00e9gories de produits sains de niche dans le commerce : \u00ab bio \u00bb, \u00ab naturel \u00bb, \u00ab sans OGM \u00bb, \u00ab issu d\u2019\u00e9levages d\u2019animaux en libert\u00e9 \u00bb et \u00ab sans antibiotiques \u00bb. J\u2019avais parl\u00e9 du d\u00e9bat au sujet des produits sans OGM, qui prend toujours plus d\u2019ampleur.  De nouvelles informations sur ce th\u00e8me ont \u00e9t\u00e9 apport\u00e9es par Whole Foods, une cha\u00eene de […]<\/p>\n","protected":false},"author":5,"featured_media":10628,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7181,8203],"tags":[591,592],"class_list":["post-6514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nutrition-et-technologies","category-strategie-commerciale-et-financement","tag-strategie-commerciale-fr-3","tag-transformation-pour-lalimentation-humaine-ou-animale-fr-2"],"acf":[],"yoast_head":"\nCes produits de niche qui se d\u00e9mocratisent | Insta-Pro Intl<\/title>\n<meta name=\"description\" content=\"Les entreprises pesant plusieurs milliards de dollars telles que Whole Foods, Panera et Chipotle 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