{"id":6437,"date":"2013-11-05T09:00:39","date_gmt":"2013-11-05T15:00:39","guid":{"rendered":"https:\/\/www.insta-pro.com\/fr\/2013\/11\/05\/opportunities-and-challenges-for-africas-food-industry\/"},"modified":"2018-05-15T11:20:12","modified_gmt":"2018-05-15T16:20:12","slug":"opportunities-and-challenges-for-africas-food-industry","status":"publish","type":"post","link":"https:\/\/instapro.spinuhost.com\/fr\/blog\/strategie-commerciale-et-financement\/opportunities-and-challenges-for-africas-food-industry\/","title":{"rendered":"Opportunit\u00e9s et d\u00e9fis dans le secteur agroalimentaire en Afrique"},"content":{"rendered":"

Le march\u00e9 agroalimentaire africain va tripler, avec 313 milliards de dollars aujourd\u2019hui contre 1 billion d\u2019ici 2030, d\u2019apr\u00e8s la Banque mondiale.<\/p>\n

Rabobank, <\/a>banque sp\u00e9cialis\u00e9e dans l\u2019agro-industrie, admet cela, mais ajoute que les entreprises agroalimentaires internationales doivent s\u2019engager sur le march\u00e9 africain - \u00ab How global companies can help sub-Saharan Africa reach its F&A potential \u00bb http:\/\/www.cnbc.com\/id\/101120923<\/a> .<\/p>\n

Autrement dit, des opportunit\u00e9s et des d\u00e9fis de taille se profilent dans le secteur agroalimentaire en Afrique.<\/p>\n

\u00ab L\u2019\u00e9tape la plus difficile est d\u2019identifier les opportunit\u00e9s de cha\u00eene de valeur sp\u00e9cifiques et les partenaires locaux fiables qui pourront co-investir ou devenir fournisseurs. En Afrique, rien ne fonctionne sans partenariats ou harmonisation de la cha\u00eene de valeur. Mais pour les entreprises qui comprennent cela, les r\u00e9compenses seront consid\u00e9rables. \u00bb<\/b><\/p>\n

Le point de vue de Rabobank<\/a> m\u00e9rite l\u2019attention. Il s\u2019agit d\u2019une institution financi\u00e8re d\u2019envergure internationale sp\u00e9cialis\u00e9e dans le financement dans le domaine de l\u2019agriculture et de l\u2019industrie agroalimentaire. Elle prend son origine dans le mouvement d\u2019agriculture coop\u00e9rative n\u00e9erlandaise. Par le biais de son d\u00e9partement Rabo Development<\/a>, la banque a <\/b>\u00e9tabli des alliances strat\u00e9giques avec de nombreuses banques, au Mozambique, au Rwanda, en Ouganda, en Tanzanie et en Zambie, ou encore en Chine, au Br\u00e9sil et au Paraguay.<\/p>\n

Rabobank<\/a> estime que les entreprises agroalimentaires qui s\u2019installent sur le march\u00e9 africain doivent \u00eatre attentives \u00e0 diff\u00e9rentes choses :<\/p>\n

1. Comprendre les besoins et les souhaits des consommateurs :<\/b><\/p>\n

Comme partout ailleurs dans le monde, la premi\u00e8re \u00e9tape consiste \u00e0 comprendre exactement ce que veut le consommateur, puis \u00e0 d\u00e9terminer comment les capacit\u00e9s de votre entreprise peuvent r\u00e9pondre \u00e0 ces besoins.<\/p>\n

Rabobank<\/a> affirme que les tendances qui ont stimul\u00e9 l\u2019industrie alimentaire mondiale ces trois derni\u00e8res d\u00e9cennies se retrouvent en Afrique subsaharienne : les consommateurs recherchent des produits alimentaires de type occidental et international de haute qualit\u00e9.<\/p>\n

\u00ab Comme les foyers changent et que le travail hors domicile est de plus en plus courant, les consommateurs ont plus d\u2019argent et moins de temps pour acheter et pr\u00e9parer les plats traditionnels. \u00bb<\/p>\n

Rabobank<\/a> a compris que la classe moyenne africaine dispose de revenus inf\u00e9rieurs par rapport \u00e0 de nombreuses autres parties du monde. Les entreprises qui visent cette client\u00e8le doivent \u00ab trouver un compromis entre r\u00e9pondre au d\u00e9sir des consommateurs d\u2019acc\u00e9der au confort moderne occidental, proposer des produits qu\u2019ils peuvent acheter, et d\u00e9terminer ce dont ils ont r\u00e9ellement besoin \u00bb.<\/p>\n

Par exemple, une opportunit\u00e9 se dessine concernant les \u00ab aliments emball\u00e9s riches en nutriments en relativement petits conditionnements que les consommateurs africains ont les moyens d\u2019acheter \u00bb. Les cha\u00eenes de restauration rapide se d\u00e9veloppent dans les zones urbaines, et elles vont avoir besoin de cha\u00eenes agroalimentaires modernes.<\/p>\n

2. Mettre en place des<\/b> cha\u00eenes logistiques<\/a> viables :<\/b><\/p>\n

Les cha\u00eenes logistiques<\/a> r\u00e9duisent les risques, am\u00e9liorent la productivit\u00e9, facilitent l\u2019acc\u00e8s au capital et aux clients, et elles favorisent la diminution des d\u00e9chets. Rabobank<\/a> conseille d\u2019implanter l\u2019unit\u00e9 de transformation pr\u00e8s de la production de mati\u00e8res premi\u00e8res, et de s\u2019assurer que la production augmente durablement.<\/p>\n

Par exemple, cela n\u2019a pas de sens de construire une usine de transformation et d\u2019emballage \u00e0 la pointe dans un pays africain s\u2019il y a un doute quant \u00e0 l\u2019approvisionnement en mati\u00e8res premi\u00e8res.<\/p>\n

3. \u00catre performant \u00e0 l\u2019exportation aux niveaux r\u00e9gional et mondial :<\/b><\/p>\n

En visant assez haut pour \u00eatre performant sur les march\u00e9s r\u00e9gionaux aussi bien qu\u2019internationaux, les entreprises agroalimentaires \u00e9tabliront des crit\u00e8res plus s\u00e9v\u00e8res et assureront leur r\u00e9ussite \u00e0 long terme, m\u00eame si la majorit\u00e9 de leurs produits se vendent localement. Rabobank<\/a> a identifi\u00e9 de s\u00e9rieuses opportunit\u00e9s \u00e0 l\u2019exportation en ce qui concerne les produits d\u2019Afrique suivants : le cacao, le caf\u00e9, les noix de cajou, l\u2019huile de palme et le sucre.<\/p>\n

L\u2019agro-industrie et la transformation des aliments en Afrique ne fait \u00e0 vrai dire \u00ab qu\u2019\u00e9merger \u00bb. La production agricole standard repr\u00e9sente toujours plus de 60 % de l\u2019int\u00e9gralit\u00e9 de la cha\u00eene de valeur, pr\u00e9cise la Banque mondiale, alors que la proportion est de 22 % au niveau mondial \u2013 la balance penche largement du c\u00f4t\u00e9 oppos\u00e9 \u00e0 la valeur ajout\u00e9e agricole.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Le march\u00e9 agroalimentaire africain va tripler, avec 313 milliards de dollars aujourd\u2019hui contre 1 billion d\u2019ici 2030, d\u2019apr\u00e8s la Banque mondiale. Rabobank, banque sp\u00e9cialis\u00e9e dans l\u2019agro-industrie, admet cela, mais ajoute que les entreprises agroalimentaires internationales doivent s\u2019engager sur le march\u00e9 africain - \u00ab How global companies can help sub-Saharan Africa reach its F&A potential \u00bb http:\/\/www.cnbc.com\/id\/101120923 . Autrement dit, des […]<\/p>\n","protected":false},"author":8,"featured_media":11150,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8203],"tags":[9030,591],"class_list":["post-6437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategie-commerciale-et-financement","tag-african-business-fr","tag-strategie-commerciale-fr-3"],"acf":[],"yoast_head":"\nOpportunit\u00e9s et d\u00e9fis dans le secteur agroalimentaire en Afrique<\/title>\n<meta name=\"description\" content=\"On pr\u00e9voit que le march\u00e9 agroalimentaire africain va tripler, avec 313\u00a0milliards de dollars aujourd\u2019hui contre 1\u00a0billion d\u2019ici 2030, mais les entreprises agroalimentaires doivent s\u2019engager sur le march\u00e9 africain.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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