{"id":14707,"date":"2021-02-25T04:00:51","date_gmt":"2021-02-25T10:00:51","guid":{"rendered":"https:\/\/www.insta-pro.com\/?p=14707"},"modified":"2023-03-31T08:50:08","modified_gmt":"2023-03-31T13:50:08","slug":"le-bapteme-du-feu","status":"publish","type":"post","link":"https:\/\/instapro.spinuhost.com\/fr\/blog\/businessstrategyandfinance\/le-bapteme-du-feu\/","title":{"rendered":"Le bapt\u00eame du feu"},"content":{"rendered":"<p>En l\u2019absence de salons et r\u00e9unions client physiques, qui jusqu\u2019ici repr\u00e9sentaient une base essentielle pour \u00e9tablir des relations et vendre des biens d\u2019\u00e9quipement techniques, la pand\u00e9mie de COVID nous a contraints \u00e0 \u00e9voluer, ce qui a donn\u00e9 lieu \u00e0 de nouvelles m\u00e9thodes et une nouvelle efficacit\u00e9.\u00a0 Un r\u00e9cent article de <a href=\"https:\/\/www.feedstrategy.com\/animal-feed-additives\/how-ippe-2021-exhibitors-have-adapted-in-the-covid-era\/?utm_source=Omeda&amp;utm_medium=Email&amp;utm_content=NL-Poultry+Update&amp;utm_campaign=NL-Poultry+Update_20210127_1200&amp;oly_enc_id=2671J5140045D8W\">WATT Global Media<\/a> \u00e9voque la fa\u00e7on dont les entreprises se sont adapt\u00e9es \u00e0 la pand\u00e9mie, et pr\u00e9dit les changements attendus ces prochaines ann\u00e9es.<\/p>\n<p>Dans cet article, le VP de la soci\u00e9t\u00e9, Karl Arnold, \u00e9voque les points importants pour Insta-Pro Int. et ses clients.\u00a0 Voici les trois premiers points \u00e0 prendre en compte pour l\u2019ann\u00e9e 2021 et apr\u00e8s.<\/p>\n<ul>\n<li>Les fournisseurs et clients ne pouvant plus compter sur les salons professionnels ni sur les r\u00e9unions physiques, le secteur a eu l\u2019opportunit\u00e9 unique de tirer les enseignements de ces limites et de s\u2019appuyer sur la technologie pour pallier ces lacunes. Nous avons constat\u00e9 que les entreprises ont \u00e9t\u00e9 toujours plus nombreuses \u00e0 adopter les logiciels TEAMS et ZOOM, qui se sont impos\u00e9s comme l\u2019\u00ab\u00a0alternative\u00a0\u00bb efficace aux r\u00e9unions en pr\u00e9sentiel.<\/li>\n<li>Le fait de ne plus pouvoir participer \u00e0 des foires et salons professionnels a clairement affect\u00e9 l\u2019obtention de leads et le bon d\u00e9roulement des d\u00e9marches commerciales, mais cela a \u00e9galement emp\u00each\u00e9 tout r\u00e9seautage, sachant que cette activit\u00e9 permettait, auparavant, d\u2019obtenir des autres exposants et visiteurs des salons de pr\u00e9cieuses informations sur le march\u00e9. Outre la participation \u00e0 des foires virtuelles, nous avons fait rena\u00eetre notre format de webinaire pour cibler un public pr\u00e9cis, avec un discours adapt\u00e9.\u00a0 Cette approche s\u2019est av\u00e9r\u00e9e efficace, avec une forte participation et des commentaires positifs de la part des participants.<\/li>\n<li>Nous avons \u00e9galement tir\u00e9 un autre enseignement majeur de l\u2019impossibilit\u00e9 de fournir des services en pr\u00e9sentiel, sur site, pour mettre en service et installer les \u00e9quipements achet\u00e9s par nos clients. Encore une fois, nous avons d\u00fb nous en remettre \u00e0 la technologie pour fournir, lorsque c\u2019\u00e9tait possible, des services techniques virtuels.\u00a0 Si cela ne remplace pas les interventions physiques sur site, la m\u00e9thode a permis \u00e0 certains clients de lancer leur activit\u00e9 plus vite.<\/li>\n<\/ul>\n<p>Nous cherchons en permanence des moyens de satisfaire les besoins de nos clients, et ces nouvelles m\u00e9thodes se sont av\u00e9r\u00e9es efficaces. Elles feront donc d\u00e9sormais partie de notre offre standard pour la vente, le marketing et le service apr\u00e8s-vente.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En l\u2019absence de salons et r\u00e9unions client physiques, qui jusqu\u2019ici repr\u00e9sentaient une base essentielle pour \u00e9tablir des relations et vendre des biens d\u2019\u00e9quipement techniques, la pand\u00e9mie de COVID nous a contraints \u00e0 \u00e9voluer, ce qui a donn\u00e9 lieu \u00e0 de nouvelles m\u00e9thodes et une nouvelle efficacit\u00e9.\u00a0 Un r\u00e9cent article de WATT Global Media \u00e9voque la [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":11311,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31],"tags":[591],"class_list":["post-14707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-businessstrategyandfinance","tag-strategie-commerciale-fr-3"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Le bapt\u00eame du feu - Insta-Pro<\/title>\n<meta name=\"description\" content=\"Le fait de ne plus pouvoir participer \u00e0 des foires et salons professionnels a clairement affect\u00e9 l\u2019obtention de leads et le bon d\u00e9roulement des d\u00e9marches commerciales\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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