{"id":13656,"date":"2020-02-13T03:05:52","date_gmt":"2020-02-13T09:05:52","guid":{"rendered":"https:\/\/www.insta-pro.com\/?p=13656"},"modified":"2023-03-31T08:51:05","modified_gmt":"2023-03-31T13:51:05","slug":"3-astuces-marketing-que-vos-concurrents-veulent-vous-cacher","status":"publish","type":"post","link":"https:\/\/instapro.spinuhost.com\/fr\/blog\/businessstrategyandfinance\/3-astuces-marketing-que-vos-concurrents-veulent-vous-cacher\/","title":{"rendered":"3 astuces marketing que vos concurrents veulent vous cacher"},"content":{"rendered":"<p>Les m\u00e9dias en ligne, les r\u00e9seaux sociaux, les magazines, associations, bulletins d\u2019information, sites internet, salons professionnels, communiqu\u00e9s de presse&#8230; Voil\u00e0 autant de fa\u00e7ons de toucher votre public, mais comment savoir laquelle privil\u00e9gier\u00a0?\u00a0 Et une fois votre canal choisi, que faut-il dire\u00a0?<\/p>\n<p>Voil\u00e0 les questions que me posent r\u00e9guli\u00e8rement mes clients et prospects. \u00a0\u00a0Ma r\u00e9ponse est en g\u00e9n\u00e9ral qu\u2019il n\u2019y a pas de solution magique qui s\u2019appliquerait \u00e0 tout le monde. Les possibilit\u00e9s sont si nombreuses qu\u2019on en perdrait son latin \u2013 mais ne vous inqui\u00e9tez pas, j\u2019ai quelques conseils bien utiles \u00e0 vous donner.<\/p>\n<ol>\n<li><strong>\u00c0 qui souhaitez-vous faire passer votre message, et pourquoi\u00a0?<\/strong><\/li>\n<\/ol>\n<p style=\"padding-left: 40px;\">En sachant \u00e0 qui vous voulez vous adresser et ce que vous souhaitez dire, vous pourrez \u00e9laborer une communication claire et concise.\u00a0 La plupart des gens s\u2019imaginent que cette \u00e9tape est un jeu d\u2019enfant.\u00a0 Il faut certes vous adresser \u00e0 des individus susceptibles d\u2019acheter votre produit. Mais consid\u00e9rer qu\u2019il suffit donc de trouver ceux-ci et de leur exposer toutes les raisons qui font de votre entreprise le meilleur choix, c\u2019est UNE ERREUR.<\/p>\n<p style=\"padding-left: 40px;\">Il ne suffit pas de savoir qu\u2019un \u00e9leveur a besoin d\u2019acheter de la nourriture pour ses animaux.\u00a0 La fa\u00e7on dont vous vous adressez \u00e0 chacun doit \u00eatre adapt\u00e9e \u00e0 leurs priorit\u00e9s.\u00a0 Par exemple, votre discours doit \u00eatre diff\u00e9rent selon qu\u2019il s\u2019agit d\u2019un nutritionniste cherchant une formulation de moindre co\u00fbt ou d\u2019un exploitant qui cherche \u00e0 diff\u00e9rencier son produit de celui de ses concurrents.<\/p>\n<ol start=\"2\">\n<li><strong>Votre cible passe-t-elle plus de temps en ligne, \u00e0 lire des magazines, ou bien dans le caf\u00e9 du coin\u00a0? Faut-il envoyer un e-mail, \u00e9crire une lettre, faire un saut \u00e0 leurs bureaux ou bien passer un coup de fil\u00a0? <\/strong><\/li>\n<\/ol>\n<p style=\"padding-left: 40px;\">Pour cr\u00e9er accro\u00eetre votre notori\u00e9t\u00e9, vous devez vous trouver au premier plan chaque jour, de toutes les mani\u00e8res possibles.\u00a0 Voil\u00e0 pourquoi le marketing num\u00e9rique et les bulletins d\u2019information sont importants.\u00a0 Saisissez ces opportunit\u00e9s de faire de la p\u00e9dagogie et d\u2019informer votre public \u2013\u00a0ainsi, lorsque vous rencontrerez vos clients en personne, ils sauront que vous connaissez votre produit sur le bout des doigts.<\/p>\n<p style=\"padding-left: 40px;\">Le monde du num\u00e9rique s\u2019est taill\u00e9 une place de premier plan dans la communication, mais de nombreuses personnes \u2013 notamment dans notre secteur \u2013 appr\u00e9cient encore de lire un magazine et de rencontrer physiquement leur interlocuteur. Ce sont l\u00e0 des occasions de b\u00e2tir une relation solide et de vous affranchir de l\u2019univers aust\u00e8re des e-mails et conf\u00e9rences t\u00e9l\u00e9phoniques.<\/p>\n<ol start=\"3\">\n<li><strong>Comment les aider\u00a0?<\/strong><\/li>\n<\/ol>\n<p style=\"padding-left: 40px;\">Voil\u00e0 qui est facile.\u00a0 C\u2019est la raison pour laquelle vous avez investi dans votre usine \u2013 outre gagner de l\u2019argent.\u00a0 Vous proposez une solution \u00e0 un probl\u00e8me.<\/p>\n<p>Mon principal message est le suivant\u00a0:\u00a0 les gens ne consomment pas l\u2019information de la m\u00eame fa\u00e7on qu\u2019il y a 5 ans.\u00a0 Le marketing est un secteur en constante \u00e9volution, il convient donc d\u2019\u00e9voluer en m\u00eame temps.\u00a0 Je discute souvent avec mes clients de la meilleure fa\u00e7on de toucher leurs prospects, que ce soit par communiqu\u00e9 de presse, publicit\u00e9s, sites internets, etc.\u00a0 Et \u00e0 chaque fois, la solution est diff\u00e9rente.<\/p>\n<p>Tous mes clients ne disposent pas d\u2019un service marketing d\u00e9di\u00e9, c\u2019est pourquoi les services de marketing sont inclus dans le programme Support Plus.\u00a0 Voulez-vous en savoir plus\u00a0?\u00a0 Contactez votre repr\u00e9sentant commercial Insta-Pro ou <a href=\"mailto:tsorensen@insta-pro.com\">Tori Sorensen<\/a>, <em>Directrice marketing<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les m\u00e9dias en ligne, les r\u00e9seaux sociaux, les magazines, associations, bulletins d\u2019information, sites internet, salons professionnels, communiqu\u00e9s de presse&#8230; Voil\u00e0 autant de fa\u00e7ons de toucher votre public, mais comment savoir laquelle privil\u00e9gier\u00a0?\u00a0 Et une fois votre canal choisi, que faut-il dire\u00a0? Voil\u00e0 les questions que me posent r\u00e9guli\u00e8rement mes clients et prospects. \u00a0\u00a0Ma r\u00e9ponse est [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13642,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31],"tags":[],"class_list":["post-13656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-businessstrategyandfinance"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>3 astuces marketing que vos concurrents veulent vous cacher - Insta-Pro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/instapro.spinuhost.com\/fr\/blog\/businessstrategyandfinance\/3-astuces-marketing-que-vos-concurrents-veulent-vous-cacher\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 astuces marketing que vos concurrents veulent vous cacher\" \/>\n<meta property=\"og:description\" content=\"Les m\u00e9dias en ligne, les r\u00e9seaux sociaux, les magazines, associations, bulletins d\u2019information, sites internet, salons professionnels, communiqu\u00e9s de presse&#8230; Voil\u00e0 autant de fa\u00e7ons de toucher votre public, mais comment savoir laquelle privil\u00e9gier\u00a0?\u00a0 Et une fois votre canal choisi, que faut-il dire\u00a0? Voil\u00e0 les questions que me posent r\u00e9guli\u00e8rement mes clients et prospects. \u00a0\u00a0Ma r\u00e9ponse est [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/instapro.spinuhost.com\/fr\/blog\/businessstrategyandfinance\/3-astuces-marketing-que-vos-concurrents-veulent-vous-cacher\/\" \/>\n<meta property=\"og:site_name\" content=\"Insta-Pro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/instaprointernational\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-13T09:05:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-31T13:51:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.insta-pro.com\/wp-content\/uploads\/2020\/02\/face-1370956_1920.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tori Sorensen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@InstaProInt\" \/>\n<meta name=\"twitter:site\" content=\"@InstaProInt\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/instapro.spinuhost.com\\\/fr\\\/blog\\\/businessstrategyandfinance\\\/3-astuces-marketing-que-vos-concurrents-veulent-vous-cacher\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/instapro.spinuhost.com\\\/fr\\\/blog\\\/businessstrategyandfinance\\\/3-astuces-marketing-que-vos-concurrents-veulent-vous-cacher\\\/\"},\"author\":{\"name\":\"Tori Sorensen\",\"@id\":\"https:\\\/\\\/insta-pro.spinudev.com\\\/en\\\/#\\\/schema\\\/person\\\/3f33d516d6ce0eeaac01feb157d018ed\"},\"headline\":\"3 astuces marketing que vos concurrents veulent vous cacher\",\"datePublished\":\"2020-02-13T09:05:52+00:00\",\"dateModified\":\"2023-03-31T13:51:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/instapro.spinuhost.com\\\/fr\\\/blog\\\/businessstrategyandfinance\\\/3-astuces-marketing-que-vos-concurrents-veulent-vous-cacher\\\/\"},\"wordCount\":594,\"publisher\":{\"@id\":\"https:\\\/\\\/insta-pro.spinudev.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/instapro.spinuhost.com\\\/fr\\\/blog\\\/businessstrategyandfinance\\\/3-astuces-marketing-que-vos-concurrents-veulent-vous-cacher\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/instapro.spinuhost.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/face-1370956_1920.jpg\",\"articleSection\":[\"Business Strategy &amp; Finance\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/instapro.spinuhost.com\\\/fr\\\/blog\\\/businessstrategyandfinance\\\/3-astuces-marketing-que-vos-concurrents-veulent-vous-cacher\\\/\",\"url\":\"https:\\\/\\\/instapro.spinuhost.com\\\/fr\\\/blog\\\/businessstrategyandfinance\\\/3-astuces-marketing-que-vos-concurrents-veulent-vous-cacher\\\/\",\"name\":\"3 astuces marketing que vos concurrents veulent vous cacher - 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