{"id":12335,"date":"2019-01-17T04:00:51","date_gmt":"2019-01-17T10:00:51","guid":{"rendered":"https:\/\/www.insta-pro.com\/?p=12335"},"modified":"2026-01-07T13:17:20","modified_gmt":"2026-01-07T19:17:20","slug":"ne-luttez-pas-contre-le-changement-accueillez-le-a-bras-ouverts","status":"publish","type":"post","link":"https:\/\/instapro.spinuhost.com\/fr\/blog\/strategie-commerciale-et-financement\/ne-luttez-pas-contre-le-changement-accueillez-le-a-bras-ouverts\/","title":{"rendered":"Ne luttez pas contre le changement, accueillez-le \u00e0 bras ouverts"},"content":{"rendered":"

Comme le disait le titre d\u2019une chanson bien connue\u00a0: \u00ab\u00a0the times they are a-changing\u00a0\u00bb (les temps sont en train de changer). \u00a0Aujourd\u2019hui, c\u2019est plus vrai que jamais.\u00a0 La technologie \u00e9volue chaque jour, et ceux qui parviennent \u00e0 tenir le rythme sont ceux qui r\u00e9ussissent. \u00a0Connaissez-vous une personne qui n\u2019ait pas de smartphone\u00a0?\u00a0 Ou une entreprise florissante qui n\u2019ait pas de site internet\u00a0?\u00a0 Bien s\u00fbr, il existera toujours des exceptions, mais le principe est clair. \u00a0La technologie est un exemple facile \u00e0 comprendre, mais qu\u2019en est-il dans le cadre d\u2019une activit\u00e9 commerciale\u00a0?\u00a0 Et plus pr\u00e9cis\u00e9ment, qu\u2019en est-il des nouvelles id\u00e9es lorsqu\u2019il est question d\u2019une entreprise\u00a0?\u00a0 Combien de fois avez-vous entendu parler de \u00ab\u00a0lutter contre la direction\u00a0\u00bb ou bien de r\u00e9actions du style \u00ab\u00a0on a toujours fait comme \u00e7a\u00a0\u00bb\u00a0? \u00a0Le meilleur moyen d\u2019\u00eatre laiss\u00e9 sur le carreau est d\u2019entraver le progr\u00e8s et de r\u00e9primer les id\u00e9es.<\/p>\n

Mes coll\u00e8gues et moi-m\u00eame avons eu l\u2019occasion de discuter de nouvelles id\u00e9es en mati\u00e8re de business avec des clients potentiels, dont il se trouve qu\u2019ils travaillent pour la m\u00eame soci\u00e9t\u00e9, mais dans deux d\u00e9partements diff\u00e9rents.\u00a0 Lors de notre conversation, nous avons parl\u00e9 des d\u00e9faillances du mat\u00e9riel, des probl\u00e8mes d\u2019entretien, de la mauvaise qualit\u00e9 des produits, et \u00e9voqu\u00e9 divers moyens et id\u00e9es pour y rem\u00e9dier.\u00a0 Les besoins \u00e9taient l\u00e0, les faits \u00e9taient clairs, et leur message sur le meilleur moyen de corriger ces probl\u00e8mes \u00e9tait logique et intelligent.\u00a0 Lorsqu\u2019il a \u00e9t\u00e9 pr\u00e9sent\u00e9 \u00e0 l\u2019\u00e9quipe de direction, le projet a \u00e9t\u00e9 torpill\u00e9.\u00a0 Cela s\u2019est produit plusieurs fois, mais la conviction de cette personne n\u2019a pas faibli, m\u00eame aujourd\u2019hui.\u00a0 Le motif de rejet avanc\u00e9 par la direction \u00e9tait que la m\u00e9thode actuelle de production \u00e9tait utilis\u00e9e depuis longtemps et qu\u2019ils ne souhaitaient pas changer les \u00e9quipements.\u00a0 Et pourtant, les nouveaux \u00e9quipements auraient \u00e9t\u00e9 amortis avec les \u00e9conomies sur l\u2019entretien \u00e0 elles seules, sans parler des rendements accrus pour la m\u00eame puissance.\u00a0 \u00c9tonnamment, mon coll\u00e8gue a eu presque la m\u00eame conversation avec son client.<\/p>\n

Cet exemple montre bien combien il est important d\u2019accepter les changements et le progr\u00e8s.\u00a0 Dans ce cas pr\u00e9cis, des personnes perdaient de l\u2019argent car elles n\u2019\u00e9taient pas pr\u00eates \u00e0 tenter quelque chose de diff\u00e9rent.\u00a0 S\u2019agit-il de peur\u00a0?\u00a0 De la question d\u2019investir\u00a0?\u00a0 La v\u00e9ritable raison nous reste inconnue, mais cet exemple doit vous faire remettre en question votre processus d\u00e9cisionnel.\u00a0 Acceptez les id\u00e9es nouvelles.\u00a0 Remettez en cause les anciennes mani\u00e8res de penser et continuez de vous am\u00e9liorer, ainsi que votre entreprise.\u00a0 C\u2019est facile de s\u2019en tenir au statu quo, mais la fortune sourit aux audacieux.<\/p>\n","protected":false},"excerpt":{"rendered":"

Comme le disait le titre d\u2019une chanson bien connue\u00a0: \u00ab\u00a0the times they are a-changing\u00a0\u00bb (les temps sont en train de changer). \u00a0Aujourd\u2019hui, c\u2019est plus vrai que jamais.\u00a0 La technologie \u00e9volue chaque jour, et ceux qui parviennent \u00e0 tenir le rythme sont ceux qui r\u00e9ussissent. \u00a0Connaissez-vous une personne qui n\u2019ait pas de smartphone\u00a0?\u00a0 Ou une entreprise […]<\/p>\n","protected":false},"author":68,"featured_media":11696,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8203,8203],"tags":[591],"class_list":{"0":"post-12335","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-strategie-commerciale-et-financement","9":"tag-strategie-commerciale-fr-3"},"acf":[],"yoast_head":"\nNe luttez pas contre le changement, accueillez-le \u00e0 bras 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