{"id":6782,"date":"2012-06-20T06:22:06","date_gmt":"2012-06-20T11:22:06","guid":{"rendered":"https:\/\/www.insta-pro.com\/es\/2012\/06\/20\/sustainable-business-model-to-solve-hunger\/"},"modified":"2017-11-14T12:42:53","modified_gmt":"2017-11-14T18:42:53","slug":"sustainable-business-model-to-solve-hunger","status":"publish","type":"post","link":"https:\/\/instapro.spinuhost.com\/es\/blog\/estrategia-comercial-y-finanzas\/sustainable-business-model-to-solve-hunger\/","title":{"rendered":"Modelo comercial sustentable para erradicar el hambre"},"content":{"rendered":"

Recientemente, se me pidi\u00f3 que hablara en el Departamento de Estado de EE. UU.<\/a> frente a muchas agencias del gobierno estadounidense, embajadas internacionales y otras organizaciones no gubernamentales sobre el tema de los enfoques innovadores para erradicar el hambre (o la seguridad alimenticia) en el sector privado. Mi mensaje fue la incapacidad del modelo hist\u00f3rico de donaciones de alimentos y distribuciones masivas para resolver el problema. A\u00fan hay mil millones de personas desnutridas en el mundo.<\/p>\n

A veces, hay que tener en cuenta la sabidur\u00eda del pasado para pensar de forma innovadora sobre el futuro. Un antiguo proverbio chino que todos han o\u00eddo dice:<\/p>\n

\u201cDele un pescado a un hombre y lo alimentar\u00e1 por un d\u00eda. Ens\u00e9\u00f1ele al hombre a pescar y lo alimentar\u00e1 de por vida\u201d.<\/em><\/strong><\/p>\n

Enviar miles de toneladas de alimentos a una zona determinada podr\u00eda ser la soluci\u00f3n adecuada ante una situaci\u00f3n desesperada, pero no puede ser la \u00fanica soluci\u00f3n sustentable a largo plazo. El modelo que consideramos que tendr\u00e1 un gran \u00e9xito, no solo para su cliente de procesamiento, sino tambi\u00e9n para la econom\u00eda local que lo rodea, es el procesamiento comercial de alimentos y piensos del sector privado. Los beneficios incluyen:<\/p>\n

    \n
  1. Producci\u00f3n de alimentos y piensos de alta calidad que son sumamente necesarios en la regi\u00f3n.<\/li>\n
  2. Contrataci\u00f3n de empleados que genera puestos de trabajo e ingresos para los desempleados.<\/li>\n
  3. Creaci\u00f3n de un mercado para que los peque\u00f1os granjeros vendan su producci\u00f3n por ganancias y generen ingresos.<\/li>\n
  4. Procesamiento local de los productos agropecuarios que garantiza que la producci\u00f3n de la granja se procese, para reducir significativamente las p\u00e9rdidas posteriores a la cosecha.<\/li>\n<\/ol>\n

    Vemos a muchos de nuestros potenciales clientes como fuertes comerciantes, bien educados y listos para asumir el desaf\u00edo de crear un enfoque comercial sustentable, para estimular las econom\u00edas locales y crear los alimentos que las personas necesitan aqu\u00ed mismo en las comunidades.<\/p>\n

    Sin embargo, con frecuencia el desaf\u00edo es acceder al capital. En lugar de donaciones, \u00bfpor qu\u00e9 no proporcionar el capital necesario en forma de pr\u00e9stamos que pueden devolverse o subsidios? Deles a estas personas la posibilidad de ayudarse a s\u00ed mismas con peque\u00f1as inversiones, que durar\u00e1n por d\u00e9cadas, aumentar\u00e1n el PBI per c\u00e1pita e incrementar\u00e1n la disponibilidad y los ingresos para pagar los alimentos.<\/p>\n

    Como ejemplo, recientemente me he cruzado con una empresa procesadora de alimentos llamada Yedent Agro Processing Ventures<\/a>, en Sunyani, Ghana<\/a>. El fundador y director ejecutivo, Samuel Ntim Adu, es muy culto y tiene experiencia en la industrial del consumidor en Ghana, dado que trabaj\u00f3 en Unilever<\/a>. Renunci\u00f3 para iniciar su propia empresa y suministrar alimentos nutricionales y asequibles a Ghana y \u00c1frica Occidental.<\/p>\n

    Hoy en d\u00eda, la Alianza Global para Mejorar la Nutrici\u00f3n (GAIN, por su sigla en ingl\u00e9s)<\/a> apoya a Yedent a establecer una de las plantas m\u00e1s modernas y vanguardistas, adquiridas de Insta-Pro, para producir cereales instant\u00e1neos, refrigerios y mezclas de ma\u00edz y soja (CSB, por su sigla en ingl\u00e9s) para el pa\u00eds y para \u00c1frica Occidental.<\/p>\n

    Ahora hay un procesador local que genera puestos de trabajo, compra ingredientes locales y vende a nivel local los alimentos requeridos. Todas las piezas de la cadena de valor se ven afectadas positivamente por esta empresa. EL Programa Mundial de Alimentos, la Agencia para el Desarrollo Internacional de Estados Unidos (USAID, por su sigla en ingl\u00e9s), UNICEF y otros organismos ahora pueden depender de esta empresa para producir alimentos de ayuda e intervencionistas.<\/p>\n

    Los gobiernos y las organizaciones filantr\u00f3picas que buscan ayudar a las comunidades en crisis y a las personas desnutridas ahora pueden seguir un estudio de caso para invertir con \u00e9xito en el eslab\u00f3n de procesamiento de la cadena, como Yedent, y as\u00ed crear el motor econ\u00f3mico requerido en la regi\u00f3n local para estimular a todas las partes de forma sustentable.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Recientemente, se me pidi\u00f3 que hablara en el Departamento de Estado de EE. UU. frente a muchas agencias del gobierno estadounidense, embajadas internacionales y otras organizaciones no gubernamentales sobre el tema de los enfoques innovadores para erradicar el hambre (o la seguridad alimenticia) en el sector privado. Mi mensaje fue la incapacidad del modelo hist\u00f3rico de […]<\/p>\n","protected":false},"author":5,"featured_media":11304,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8208],"tags":[1311,383,629,1045],"class_list":["post-6782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-comercial-y-finanzas","tag-cereales-instantaneos","tag-procesador-local-de-alimentos-es","tag-procesamiento-de-mezclas-de-maiz-soja-es","tag-seguridad-alimenticia-es-2"],"acf":[],"yoast_head":"\nModelo comercial sustentable para erradicar el hambre<\/title>\n<meta name=\"description\" content=\"Enviar miles de toneladas de alimentos a una zona determinada podr\u00eda ser la soluci\u00f3n adecuada ante una situaci\u00f3n desesperada, pero no puede ser la \u00fanica soluci\u00f3n sustentable a largo plazo.\" \/>\n<meta name=\"robots\" content=\"index, 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