{"id":6436,"date":"2013-11-05T09:00:39","date_gmt":"2013-11-05T15:00:39","guid":{"rendered":"https:\/\/www.insta-pro.com\/es\/2013\/11\/05\/opportunities-and-challenges-for-africas-food-industry\/"},"modified":"2018-05-15T11:18:45","modified_gmt":"2018-05-15T16:18:45","slug":"opportunities-and-challenges-for-africas-food-industry","status":"publish","type":"post","link":"https:\/\/instapro.spinuhost.com\/es\/blog\/estrategia-comercial-y-finanzas\/opportunities-and-challenges-for-africas-food-industry\/","title":{"rendered":"Oportunidades y desaf\u00edos para la industria alimentaria africana"},"content":{"rendered":"

El mercado alimentario interno de \u00c1frica se triplicar\u00e1 de USD 313 000 millones actuales a USD 1 bill\u00f3n en 2030, seg\u00fan el Banco Mundial.<\/p>\n

El banquero de agronegocios Rabobank <\/a>est\u00e1 de acuerdo, pero dice que las empresas alimentarias internacionales deben comprometerse con el mercado africano: \u201cC\u00f3mo pueden las empresas mundiales ayudar a \u00c1frica subsahariana a alcanzar su potencial relativo a los alimentos y la agroindustria\u201d, http:\/\/www.cnbc.com\/id\/101120923<\/a> .<\/p>\n

En resumen, la industria alimentaria de \u00c1frica tiene enormes oportunidades y desaf\u00edos.<\/p>\n

\u201cEl paso m\u00e1s desafiante es identificar las oportunidades espec\u00edficas de la cadena de valor y socios locales cre\u00edbles que puedan coinvertir o convertirse en proveedores. Nada funciona en \u00c1frica sin sociedades o alineaci\u00f3n de la cadena de suministro. Pero para esas empresas que lo hagan bien, las recompensas ser\u00e1n importantes\u201d.<\/b><\/p>\n

Vale la pena escuchar a Rabobank<\/a>. Esta es una instituci\u00f3n financiera mundial que se especializa en la agricultura y el financiamiento de los agronegocios. Sus ra\u00edces se encuentran en el movimiento cooperativo agr\u00edcola holand\u00e9s. A trav\u00e9s de su divisi\u00f3n, Rabo Development<\/a>, el banco <\/b>form\u00f3 alianzas estrat\u00e9gicas con bancos de Mozambique, Ruanda, Uganda, Tanzania y Zambia, as\u00ed como de China, Brasil y Paraguay.<\/p>\n

Rabobank<\/a> cree que las empresas alimentarias que ingresen en el mercado africano deben centrarse en algunos pasos b\u00e1sicos.<\/p>\n

1. Entender las necesidades y los deseos de los consumidores:<\/b><\/p>\n

En otras partes del mundo, el primer paso es entender exactamente qu\u00e9 desea el consumidor y luego establecer la forma en que las capacidades de su empresa pueden satisfacer esas necesidades.<\/p>\n

Rabobank<\/a> dice que las tendencias que fomentan a la industria alimentaria mundial hacer tres d\u00e9cadas tambi\u00e9n son visibles en \u00c1frica subsahariana: los consumidores buscan alimentos occidentales e internacionales de mayor calidad.<\/p>\n

\u201cAs\u00ed como los hogares cambian y el empleo fuera del hogar aumenta, los consumidores tienen m\u00e1s dinero y menos tiempo para realizar las comprar y cocinar comidas tradicionales\u201d.<\/p>\n

Rabobank<\/a> entiende que la clase media africana tiene menos dinero que en muchas otras partes del mundo. Las empresas que apuntan a estos consumidores deben \u201cequilibrar los deseos de los consumidores de la \u00faltima conveniencia occidental con la realidad de lo que pueden pagar y lo que en verdad necesitan\u201d.<\/p>\n

Por ejemplo, existe una creciente oferta de \u201calimentos ricos en nutrientes envasados en paquetes m\u00e1s peque\u00f1os que los consumidores africanos pueden costear\u201d. Las cadenas de restaurantes de comida r\u00e1pida se expanden a zonas urbanas y necesitar\u00e1n cadenas alimentarias modernas.<\/p>\n

2. Desarrollar<\/b> cadenas alimentarias sostenibles<\/a>:<\/b><\/p>\n

Las cadenas alimentarias<\/a> reducen el riesgo, mejoran la productividad y el acceso al capital y los mercados, y ayudan a reducir los desechos. Rabobank<\/a> aconseja ubicar el procesamiento cerca de la producci\u00f3n de materias primas, para que la producci\u00f3n aumente de una forma sostenible.<\/p>\n

Por ejemplo, no tiene sentido construir una planta de procesamiento y envasado de alimentos de vanguardia en un pa\u00eds africano si el suministro de materias primas no es seguro.<\/p>\n

3. Ser exportadores competitivos a nivel regional y mundial:<\/b><\/p>\n

Al apuntar lo suficientemente alto como para ser competitivas en los mercados regionales y mundiales, las empresas alimentarias aumentar\u00e1n sus est\u00e1ndares y se asegurar\u00e1n el \u00e9xito a largo plazo, aunque la mayor\u00eda de sus productos se venda en los mercados locales. Rabobank<\/a> identifica importantes oportunidades de exportaci\u00f3n para el cacao, el caf\u00e9, anacardos, aceite de palma y az\u00facar africanos.<\/p>\n

El agronegocio y el procesamiento alimentario en \u00c1frica est\u00e1n, de hecho, \u201cemergiendo\u201d. La producci\u00f3n agr\u00edcola b\u00e1sica a\u00fan representa m\u00e1s del 60 % de toda la cadena de valor, seg\u00fan el Banco Mundial, en comparaci\u00f3n con el 22 % mundial \u2014falta equilibrio en el agregado de valor agr\u00edcola.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

El mercado alimentario interno de \u00c1frica se triplicar\u00e1 de USD 313 000 millones actuales a USD 1 bill\u00f3n en 2030, seg\u00fan el Banco Mundial. El banquero de agronegocios Rabobank est\u00e1 de acuerdo, pero dice que las empresas alimentarias internacionales deben comprometerse con el mercado africano: \u201cC\u00f3mo pueden las empresas mundiales ayudar a \u00c1frica subsahariana a alcanzar su potencial […]<\/p>\n","protected":false},"author":8,"featured_media":11152,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8208],"tags":[9032,466],"class_list":["post-6436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-comercial-y-finanzas","tag-african-business-es","tag-estrategia-comercial-es-6"],"acf":[],"yoast_head":"\nOportunidades y desaf\u00edos para la industria alimentaria africana<\/title>\n<meta name=\"description\" content=\"El mercado alimentario interno de \u00c1frica se triplicar\u00e1 de USD\u00a0313\u00a0000 millones actuales a USD\u00a01 bill\u00f3n en 2030, 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