{"id":3629,"date":"2015-06-04T03:33:48","date_gmt":"2015-06-04T08:33:48","guid":{"rendered":"https:\/\/www.insta-pro.com\/es\/2015\/12\/de-que-consta-un-plan-comercial\/"},"modified":"2015-12-02T12:44:10","modified_gmt":"2015-12-02T18:44:10","slug":"de-que-consta-un-plan-comercial","status":"publish","type":"post","link":"https:\/\/instapro.spinuhost.com\/es\/blog\/estrategia-comercial-y-finanzas\/de-que-consta-un-plan-comercial\/","title":{"rendered":"\u00bfDe qu\u00e9 consta un plan comercial?"},"content":{"rendered":"

\"Planta,<\/a><\/p>\n

La mayor\u00eda de las instituciones financieras y prestamistas requieren planes comerciales para evaluar el valor de su inversi\u00f3n en su negocio.  Al considerar a un cliente para un alquiler, Insta-Pro tambi\u00e9n solicitar\u00e1 un plan comercial y un an\u00e1lisis de la viabilidad del proyecto.  Un plan comercial es un documento en evoluci\u00f3n constante que refleja la visi\u00f3n y las ambiciones de un grupo de personas. Estos son algunos puntos a considerar al comenzar a redactar un plan comercial:<\/p>\n

    \n
  1. Comience con un resumen ejecutivo<\/strong>. El resumen no debe abarcar m\u00e1s de una p\u00e1gina y debe detallar los puntos clave del proyecto.  Verifique los hechos<\/strong>. El banquero o inversor que lea su plan ser\u00e1 h\u00e1bil para las cuentas. Si comete errores en sus datos financieros, esta persona se dar\u00e1 cuenta y usted perder\u00e1 credibilidad.<\/li>\n
  2. Proporcione una breve descripci\u00f3n<\/strong>. El banquero o inversor quiz\u00e1 no comprenda su negocio en detalle. Recuerde que el banquero seguramente estudi\u00f3 operaciones bancarias, finanzas o contabilidad, y es probable que no haya estudiado agricultura o procesamiento agr\u00edcola. Por lo tanto, aseg\u00farese de explicar el m\u00e9todo de producci\u00f3n sin usar t\u00e9rminos demasiados t\u00e9cnicos.<\/li>\n
  3. El prestamista es quien tiene el dinero.<\/strong> Es por ello que est\u00e1 golpeando su puerta. Esta persona debe tener confianza en usted, si le confiar\u00e1 su dinero. \u00bfLe prestar\u00eda dinero a un extra\u00f1o que tiene una empresa nueva y una idea comercial que no comprende en su totalidad? Probablemente no. Explique los antecedentes de su empresa, su propia historia personal y la historia de su equipo de gesti\u00f3n. Recuerde, al final del d\u00eda, que le pide prestado dinero a personas, no a empresas. Habiendo dicho eso, no redacte su autobiograf\u00eda. At\u00e9ngase a los hechos, no agrande las oraciones y no adjunte copias de sus t\u00edtulos o su certificado de nacimiento.<\/li>\n
  4. P\u00f3ngase en los zapatos del prestamista.<\/strong> Un banquero, al igual que una empresa de arrendamiento financiero, debe asegurarse de que realice los pagos a tiempo. Su enfoque recaer\u00e1 en las ventas, el margen y el flujo de efectivo. Por otro lado, un inversor est\u00e1 m\u00e1s interesado en la ganancia de capital, busca realizar ventas de aqu\u00ed a 7 o 10 a\u00f1os y cobrar una ganancia de capital importante. En la inversi\u00f3n africana de capital privado, los rendimientos de capital de un 20 a un 30 % son frecuentes. El inter\u00e9s principal de un inversor ser\u00e1 ver crecer a su empresa en tama\u00f1o y valor.<\/li>\n
  5. \u00bfQu\u00e9 tiene para aportar?<\/strong> Adem\u00e1s de su perspicacia empresarial\/comercial y habilidades de liderazgo, \u00bfqu\u00e9 hace que su proyecto sea especial? \u00bfQu\u00e9 tan comprometido est\u00e1 usted personalmente? Como regla general, deber\u00e1 aportar el 50 % del capital de su bolsillo. Un 30 % podr\u00eda ser aceptable, si tiene un proyecto de primera clase. Pero no confunda el procesamiento agr\u00edcola con las nuevas empresas de Internet ni con Silicon Valley. Nadie quiere prestarle dinero a una empresa agropecuaria nueva. En algunos casos, los banqueros quiz\u00e1 deseen establecer una empresa nueva para su negocio nuevo \u2014esa es una opci\u00f3n legal, financiera y fiscal. Si este es su caso, aseg\u00farese de que su plan comercial describa a su(s) otro(s) negocio(s), su crecimiento y su rentabilidad. Realmente es simple: si puede mostrar que tiene experiencia en establecer y gestionar un negocio exitoso, su credibilidad aumenta y, con ella, tambi\u00e9n aumentan sus posibilidades de recaudar fondos para el nuevo proyecto.<\/li>\n
  6. Qu\u00e9 incluir.<\/strong> Como su posible prestamista\/inversor, quiero saber sobre:<\/li>\n<\/ol>\n
      \n
    • La historia de su empresa, los antecedentes, objetivos y situaci\u00f3n legal<\/li>\n
    • El equipo de gesti\u00f3n, sus habilidades e historias<\/li>\n
    • El mercado en el que ingresar\u00e1: qui\u00e9nes son los jugadores, la competencia, los proveedores y los clientes<\/li>\n
    • El proceso de compra de materias primas (a menudo la clave de un procesamiento agr\u00edcola exitoso)<\/li>\n
    • Qui\u00e9nes son sus clientes y si ya est\u00e1n comprometidos (\u00bffirmaron contratos de compra-venta?)<\/li>\n
    • La cadena de valor en la que se encuentra y la posici\u00f3n de su empresa en la cadena<\/li>\n
    • Sus instalaciones: \u00bfest\u00e1n ubicadas estrat\u00e9gicamente? \u00bfsirven para el prop\u00f3sito? \u00bfcuentan con un suministro el\u00e9ctrico adecuado?<\/li>\n
    • Los pron\u00f3sticos de ventas<\/li>\n
    • Los objetivos financieros<\/li>\n
    • Los factores que podr\u00edan afectar sus planes (devaluaci\u00f3n, escasez de materias primas, cortes de energ\u00eda, sequ\u00edas…)<\/li>\n<\/ul>\n

      Puede anexar el an\u00e1lisis de viabilidad del proyecto al plan, pero no se olvide de explicar las conjeturas en las que se basa. No se preocupe por los estados financieros auditados ni los documentos legales en esta etapa. El prop\u00f3sito del plan es incentivar el entusiasmo del lector, para que comience a creer en su proyecto.<\/p>\n","protected":false},"excerpt":{"rendered":"

      La mayor\u00eda de las instituciones financieras y prestamistas requieren planes comerciales para evaluar el valor de su inversi\u00f3n en su negocio.  Al considerar a un cliente para un alquiler, Insta-Pro tambi\u00e9n solicitar\u00e1 un plan comercial y un an\u00e1lisis de la viabilidad del proyecto.  Un plan comercial es un documento en evoluci\u00f3n constante que refleja la […]<\/p>\n","protected":false},"author":8,"featured_media":10828,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8208],"tags":[9032,446],"class_list":["post-3629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-comercial-y-finanzas","tag-african-business-es","tag-inversion-de-capital-es-2"],"acf":[],"yoast_head":"\n\u00bfDe qu\u00e9 consta un plan comercial? - Insta-Pro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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