{"id":14709,"date":"2021-02-25T04:00:51","date_gmt":"2021-02-25T10:00:51","guid":{"rendered":"https:\/\/www.insta-pro.com\/?p=14709"},"modified":"2021-02-25T04:00:51","modified_gmt":"2021-02-25T10:00:51","slug":"prueba-de-fuego","status":"publish","type":"post","link":"https:\/\/instapro.spinuhost.com\/es\/blog\/businessstrategyandfinance\/prueba-de-fuego\/","title":{"rendered":"Prueba de fuego"},"content":{"rendered":"<p>Ante la falta de ferias comerciales y reuniones presenciales con los clientes, que siempre fueron las formas por excelencia para entablar relaciones y vender bienes de capital con un enfoque t\u00e9cnico, la pandemia de la COVID ha tra\u00eddo consigo un aprendizaje forzoso que result\u00f3 en m\u00e9todos nuevos y buenos resultados.\u00a0 En un art\u00edculo reciente publicado en <a href=\"https:\/\/www.feedstrategy.com\/animal-feed-additives\/how-ippe-2021-exhibitors-have-adapted-in-the-covid-era\/?utm_source=Omeda&amp;utm_medium=Email&amp;utm_content=NL-Poultry+Update&amp;utm_campaign=NL-Poultry+Update_20210127_1200&amp;oly_enc_id=2671J5140045D8W\">WATT Global Media<\/a> se hace hincapi\u00e9 en c\u00f3mo los negocios se han adaptado durante la pandemia y cu\u00e1les son los cambios fundamentales que se esperan en los a\u00f1os venideros.<\/p>\n<p>En este art\u00edculo, nuestro vicepresidente de ventas y mercadeo, Karl Arnold, analiza puntos de inter\u00e9s para Insta-Pro Intl y nuestros clientes.\u00a0 A continuaci\u00f3n se presentan tres temas importantes para tener en cuenta en 2021 y a\u00f1os sucesivos.<\/p>\n<ul>\n<li>Como los proveedores y clientes ya no pudieron interactuar a trav\u00e9s de ferias comerciales y reuniones presenciales, se abri\u00f3 una oportunidad \u00fanica para apoyarse en la tecnolog\u00eda como medio para llenar estos vac\u00edos. Hemos visto que la adopci\u00f3n y el uso de TEAMS y ZOOM se aceler\u00f3 y se convirti\u00f3 en la \u201csiguiente mejor opci\u00f3n\u201d para sostener reuniones con otras personas.<\/li>\n<li>El impacto de la suspensi\u00f3n de ferias comerciales gener\u00f3 un notorio impacto negativo en la generaci\u00f3n de oportunidades y progreso en cuanto a los procesos de ventas, pero tambi\u00e9n se vio afectada la realimentaci\u00f3n y el enriquecimiento que genera la interacci\u00f3n con expositores de nuestro mismo ramo y asistentes en general que antes brindaba valiosas percepciones del mercado. Adem\u00e1s de la participaci\u00f3n en ferias comerciales virtuales, hemos reactivado nuestro formato de seminarios web para un p\u00fablico espec\u00edfico con un mensaje espec\u00edfico.\u00a0 Este enfoque ha resultado exitoso con un buen nivel de participaci\u00f3n y una realimentaci\u00f3n positiva por parte de los asistentes.<\/li>\n<li>Otro de nuestros mayores aprendizajes surgi\u00f3 a partir del enorme desaf\u00edo que supone la imposibilidad de brindar servicios en sitio de manera presencial para el arranque y la puesta en servicio de los equipos comprados por nuestros clientes. Nuevamente, nos hemos apoyado en la tecnolog\u00eda para proporcionar servicios t\u00e9cnicos virtuales siempre que sea posible.\u00a0 Si bien esto no reemplaza los servicios en sitio de manera presencial, ha permitido que los clientes logren arrancar sus operaciones con m\u00e1s celeridad.<\/li>\n<\/ul>\n<p>Siempre buscamos las maneras de cubrir las necesidades de nuestros clientes y hemos obtenido buenos resultados con estas nuevas pr\u00e1cticas, las cuales ser\u00e1n parte de nuestras ventas, comercializaci\u00f3n y ofertas de servicio est\u00e1ndar en lo sucesivo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ante la falta de ferias comerciales y reuniones presenciales con los clientes, que siempre fueron las formas por excelencia para entablar relaciones y vender bienes de capital con un enfoque t\u00e9cnico, la pandemia de la COVID ha tra\u00eddo consigo un aprendizaje forzoso que result\u00f3 en m\u00e9todos nuevos y buenos resultados.\u00a0 En un art\u00edculo reciente publicado [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":11313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31],"tags":[466],"class_list":["post-14709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-businessstrategyandfinance","tag-estrategia-comercial-es-6"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Prueba de fuego - Insta-Pro<\/title>\n<meta name=\"description\" content=\"El impacto de la suspensi\u00f3n de ferias comerciales gener\u00f3 un notorio impacto negativo en la generaci\u00f3n de oportunidades y progreso en cuanto a los procesos de ventas\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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