{"id":13652,"date":"2020-02-13T03:05:52","date_gmt":"2020-02-13T09:05:52","guid":{"rendered":"https:\/\/www.insta-pro.com\/?p=13652"},"modified":"2020-02-13T03:05:52","modified_gmt":"2020-02-13T09:05:52","slug":"tres-consejos-de-marketing-que-la-competencia-no-quiere-que-usted-sepa","status":"publish","type":"post","link":"https:\/\/instapro.spinuhost.com\/es\/blog\/businessstrategyandfinance\/tres-consejos-de-marketing-que-la-competencia-no-quiere-que-usted-sepa\/","title":{"rendered":"Tres consejos de marketing que la competencia no quiere que usted sepa"},"content":{"rendered":"

Medios digitales, redes sociales, revistas, asociaciones, boletines informativos, sitios web, exposiciones comerciales, comunicados de prensa… Con tantas formas existentes de contactar a los clientes, \u00bfc\u00f3mo saber cu\u00e1l es la mejor para usted?\u00a0 Y, una vez que lo ha identificado, \u00bfc\u00f3mo saber qu\u00e9 informaci\u00f3n publicar?<\/p>\n

Todas estas son preguntas que recibimos frecuentemente de clientes actuales y potenciales. \u00a0\u00a0Lo que suelo responder es que no hay una sola respuesta que le sirva a todo el mundo. Las opciones son tan variadas que pueden abrumar a cualquiera, pero no se preocupe, tengo algunos consejos que le ayudar\u00e1n.<\/p>\n

    \n
  1. \u00bfA qui\u00e9n quiere enviarle su mensaje y por qu\u00e9?<\/strong><\/li>\n<\/ol>\n

    Comprender a qui\u00e9n quiere contactar y qu\u00e9 mensaje quiere comunicar le ayudar\u00e1 a desarrollar un mensaje claro y conciso.\u00a0 La mayor\u00eda de las personas piensa que esta parte es f\u00e1cil.\u00a0 Usted quiere contactar a alguien que compre su producto y para eso debe encontrar a esa persona y hablarle de todas las razones por las cuales usted es la mejor opci\u00f3n… Bueno, no es as\u00ed.<\/p>\n

    No basta con saber que alguien que alimenta animales necesita comprar alimento.\u00a0 La manera en que se les habla a las personas var\u00eda seg\u00fan el enfoque que ellas tengan.\u00a0 Por ejemplo, la manera en que le habla a un nutricionista que busca la formulaci\u00f3n de menor costo es diferente a la manera en que le habla al propietario enfocado en diferenciar su producto de la competencia.<\/p>\n

      \n
    1. \u00bfEsta persona se pasa m\u00e1s tiempo en l\u00ednea, leyendo revistas o en la cafeter\u00eda local? \u00bfSer\u00eda mejor enviar un correo electr\u00f3nico, escribir una carta, visitarlos en su oficina o llamarlos por tel\u00e9fono? <\/strong><\/li>\n<\/ol>\n

      Para crear conciencia, usted debe ser estar en el centro de la atenci\u00f3n todos los d\u00edas y en todas las formas posibles.\u00a0 Es por eso que la publicidad digital y los boletines informativos son importantes.\u00a0 Aproveche estas oportunidades para educar e informar a fin de que, cuando tenga la posibilidad de reunirse personalmente, el cliente sepa que usted conoce el producto.<\/p>\n

      El mundo digital ha asumido una funci\u00f3n principal en la comunicaci\u00f3n, pero muchas personas, especialmente en esta industria, a\u00fan valoran leer revistas y tener conversaciones cara a cara. Este es el momento de construir una relaci\u00f3n s\u00f3lida y salir del riguroso mundo del correo electr\u00f3nico y las llamadas en conferencia.<\/p>\n

        \n
      1. \u00bfC\u00f3mo puede usted ayudar a sus clientes potenciales?<\/strong><\/li>\n<\/ol>\n

        Esta pregunta es f\u00e1cil.\u00a0 Adem\u00e1s de ganar dinero, este es el motivo por el que usted hizo la inversi\u00f3n en su infraestructura.\u00a0 Usted tiene la soluci\u00f3n para un problema.<\/p>\n

        Mi punto clave es este.\u00a0 Las personas no consumen informaci\u00f3n de la misma manera en que lo hac\u00edan hace cinco a\u00f1os.\u00a0 El marketing es un mundo cambiante, por lo que es importante que uno se adapte a los tiempos.\u00a0 Suelo hablar con los clientes sobre c\u00f3mo contactar mejor a sus clientes potenciales mediante comunicados de prensa, anuncios dise\u00f1ados, sitios web, etc.\u00a0 Y cada respuesta es diferente.<\/p>\n

        No todos los clientes tienen un departamento de marketing dedicado y es por eso que los servicios de marketing son parte del Programa Support Plus.\u00a0 \u00bfDesea obtener m\u00e1s informaci\u00f3n?\u00a0 Comun\u00edquese con el representante de ventas de Insta-Pro o con Tori Sorensen<\/a>, directora de marketing<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"

        Medios digitales, redes sociales, revistas, asociaciones, boletines informativos, sitios web, exposiciones comerciales, comunicados de prensa… Con tantas formas existentes de contactar a los clientes, \u00bfc\u00f3mo saber cu\u00e1l es la mejor para usted?\u00a0 Y, una vez que lo ha identificado, \u00bfc\u00f3mo saber qu\u00e9 informaci\u00f3n publicar? Todas estas son preguntas que recibimos frecuentemente de clientes actuales y […]<\/p>\n","protected":false},"author":2,"featured_media":13644,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31],"tags":[],"class_list":["post-13652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-businessstrategyandfinance"],"acf":[],"yoast_head":"\nTres consejos de marketing que la competencia no quiere que usted sepa - Insta-Pro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/instapro.spinuhost.com\/es\/blog\/businessstrategyandfinance\/tres-consejos-de-marketing-que-la-competencia-no-quiere-que-usted-sepa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tres consejos de marketing que la competencia no quiere que usted sepa\" \/>\n<meta property=\"og:description\" content=\"Medios digitales, redes sociales, revistas, asociaciones, boletines informativos, sitios web, exposiciones comerciales, comunicados de prensa… Con tantas formas existentes de contactar a los clientes, \u00bfc\u00f3mo saber cu\u00e1l es la mejor para usted?\u00a0 Y, una vez que lo ha identificado, \u00bfc\u00f3mo saber qu\u00e9 informaci\u00f3n publicar? 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