{"id":10409,"date":"2018-02-01T03:40:01","date_gmt":"2018-02-01T09:40:01","guid":{"rendered":"https:\/\/www.insta-pro.com\/?p=10409"},"modified":"2018-02-01T03:40:01","modified_gmt":"2018-02-01T09:40:01","slug":"todo-negocio-necesita-clientes-no-los-pierda","status":"publish","type":"post","link":"https:\/\/instapro.spinuhost.com\/es\/blog\/businessstrategyandfinance\/todo-negocio-necesita-clientes-no-los-pierda\/","title":{"rendered":"Todo negocio necesita clientes: \u00a1No los pierda!"},"content":{"rendered":"<p>Es posible que si lee esto es o desea convertirse en un productor, integrador, proveedor de m\u00e1quinas, proveedor de servicios o contratista de la industria de alimentos y piensos.<\/p>\n<p>Puede parece obvio, pero para tener un negocio exitoso, debe buscar nuevos clientes y mantener contentos a los que ya tiene.&#160; Quiz\u00e1 actualmente produzca harina de soja y aceite de <a href=\"https:\/\/www.insta-pro.com\/es\/2017\/09\/14\/que-es-la-harina-de-soja-de-express\/\">ExPress<\/a>\u00ae y necesite aumentar su base de cliente, o sea un integrador y necesite m\u00e1s clientes que compren sus productos terminados para as\u00ed incrementar el porcentaje de uso de su planta actual.&#160; Como director regional de ventas de Insta-Pro, tengo la tarea de responder las solicitudes de nuevos proyectos de los clientes, as\u00ed como ayudar a los clientes actuales.&#160; Entonces, \u00bfc\u00f3mo se les puede dar seguimiento y responderles con \u00e9xito de forma regular y consistente sin molestarlos demasiado?<\/p>\n<p>A medida que la tecnolog\u00eda continu\u00f3 evolucionando, tambi\u00e9n lo hicieron las medidas de seguimiento de clientes. Comenz\u00f3 con una hoja de papel, que se convirti\u00f3 en un Rolodex, luego una hoja de c\u00e1lculo de Excel o un correo electr\u00f3nico de Outlook, y ahora cada vez m\u00e1s negocios est\u00e1n implementando un sistema de <a href=\"https:\/\/www.thebalance.com\/what-is-crm-2917373\">gesti\u00f3n de relaciones con los clientes (CRM, por sus siglas en ingl\u00e9s)<\/a>, para realizar un seguimiento de sus posibles y actuales clientes. Los sistemas CRM proporcionan soluciones efectivas <a href=\"https:\/\/blog.hubspot.com\/marketing\/crm-benefits\">para mejorar la comunicaci\u00f3n en toda una organizaci\u00f3n y gestionar cuentas<\/a>. Los CRM se volvieron m\u00e1s rentables y actualmente hay muchas opciones disponibles, para que los negocios puedan seleccionar el sistema que mejor respalde sus objetivos.<\/p>\n<p>Un elemento clave para gestionar a sus clientes es ser consistente con la forma en que los clasifica y gestiona. Esto lo ayudar\u00e1 a recordar comunicarse con ellos y, b\u00e1sicamente, ayudarlos con sus necesidades. No quiere olvidarse de un posible cliente que est\u00e1 interesado en sus productos o servicios.<\/p>\n<p>Esto son algunos consejos:<\/p>\n<ol>\n<li>Haga notas de las conversaciones y los correos electr\u00f3nicos que mantiene para poder recordar los detalles.<\/li>\n<li>Nunca tire las tarjetas comerciales<\/li>\n<li>Mantenga los contactos y sus n\u00fameros telef\u00f3nicos actualizados<\/li>\n<li>Comun\u00edquese con sus clientes actuales de forma regular para ver c\u00f3mo va su negocio<\/li>\n<li>Comun\u00edquese con sus posibles clientes para ver si progresan con su proyecto<\/li>\n<\/ol>\n<p>Adem\u00e1s, el sitio web <a href=\"http:\/\/theproductivity.expert\/#top\">The Productivity Expert<\/a> ofrece una lista con m\u00e1s formas de <a href=\"http:\/\/theproductivity.expert\/at-least-10-ways-to-organize-your-business-contacts\/\">organizar sus contactos<\/a>.<\/p>\n<p>En general, los sistemas CRM son eficientes para mantener las cuentas y la comunicaci\u00f3n con todas las \u00e1reas de su negocio, ya que unen todas las funciones detalladas anteriormente. Como propietario de un negocio, lo \u00faltimo que quiere es perder el contacto con un cliente actual, porque si no satisface sus necesidades, buscar\u00e1 a otra persona que lo haga. \u00bfLe interesa obtener m\u00e1s informaci\u00f3n? Env\u00edenos un <a href=\"https:\/\/www.insta-pro.com\/es\/contacto\/\">mensaje<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Es posible que si lee esto es o desea convertirse en un productor, integrador, proveedor de m\u00e1quinas, proveedor de servicios o contratista de la industria de alimentos y piensos. Puede parece obvio, pero para tener un negocio exitoso, debe buscar nuevos clientes y mantener contentos a los que ya tiene.&#160; Quiz\u00e1 actualmente produzca harina de [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":10570,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31],"tags":[466,446],"class_list":["post-10409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-businessstrategyandfinance","tag-estrategia-comercial-es-6","tag-inversion-de-capital-es-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Todo negocio necesita clientes: \u00a1No los pierda!<\/title>\n<meta name=\"description\" content=\"Es posible que si lee esto es o desea convertirse en un productor, integrador, 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