{"id":1471,"date":"2014-03-04T09:00:32","date_gmt":"2014-03-04T09:00:32","guid":{"rendered":"https:\/\/www.insta-pro.com\/?p=1471"},"modified":"2023-03-31T08:43:24","modified_gmt":"2023-03-31T13:43:24","slug":"moving-your-business-from-good-to-great","status":"publish","type":"post","link":"https:\/\/instapro.spinuhost.com\/en\/blog\/businessstrategyandfinance\/moving-your-business-from-good-to-great\/","title":{"rendered":"Moving Your Business From \u201cGood To Great\u201d"},"content":{"rendered":"<p>My favorite business strategy book is by the author <a href=\"http:\/\/www.jimcollins.com\/\">Jim Collins<\/a> and its title is <i>Good To Great<\/i>.\u00a0 I read it first, maybe 8 years ago, and I still keep it handy today, as I refresh my memory of key points.\u00a0 There have been many, many strategy books written, but this book rings true for me in my career experiences and is written in a very, easy to follow manner, with great examples.\u00a0 It all makes sense.\u00a0 I highly recommend this book to help you move your business from <a href=\"http:\/\/www.jimcollins.com\/article_topics\/articles\/good-to-great.html\">\u201cGood to Great\u201d<\/a>.<\/p>\n<p>In previous blogs, I spoke to the importance of strong strategic planning.\u00a0 First identifying where your company can be the best, meaning defining products and markets.\u00a0 In <i>Good To Great, <\/i>Collins speaks to what he calls a \u201cHedgehog Concept\u201d.\u00a0 It is where the circles of these three areas overlap:<\/p>\n<ol>\n<li>What is your company\u2019s passion?<\/li>\n<li>What can your company be the best at?<\/li>\n<li>Where can you make money?<\/li>\n<\/ol>\n<p>Once you have identified this, it is all about focus, focus, focus.\u00a0<span style=\"text-decoration: underline;\">JUST SAY NO<\/span> to all those tangents and creative ideas that take you away from what you are the best in your market.\u00a0 Keep building on your passion and strengths.\u00a0 Keep investing in people or technology that makes your strengths more powerful to your customers.\u00a0 Expanding into other markets is fine, but assure your competitive advantages will be valued and needed by those new customers.<\/p>\n<p>There won\u2019t be one technology advancement, new product or any major event.\u00a0 It will be an accumulation of you and your team\u2019s <span style=\"text-decoration: underline;\">consistent actions<\/span> over the years staying true to who you are and the result will be that moment when the sales rate starts to grow exponentially and you realize you are on your way to a GREAT company.<\/p>\n<p>Collins speaks of this exponential growth as \u201cbreakthrough\u201d.\u00a0 He describes moving a company forward staying consistent to your \u201chedgehog concept,\u201d like trying to push a large heavy metal flywheel.\u00a0 You put your shoulder to the flywheel and you begin to push.\u00a0 Initially it will move, but very slowly, but if you keep all your employees pushing in the same direction working together, it will pick up speed.\u00a0 Eventually its own momentum kicks in and it takes off to \u201cbreakthrough\u201d.\u00a0 This is when you know you have moved your company from \u201cGood to Great\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>My favorite business strategy book is by the author Jim Collins and its title is Good To Great.\u00a0 I read it first, maybe 8 years ago, and I still keep it handy today, as I refresh my memory of key points.\u00a0 There have been many, many strategy books written, but this book rings true for [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11108,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31],"tags":[92],"class_list":["post-1471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-businessstrategyandfinance","tag-business-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Moving Your Business From \u201cGood To Great\u201d<\/title>\n<meta name=\"description\" content=\"My favorite business strategy book is by the author Jim Collins and its title is Good To Great.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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